Custom software

Software built around how your business works.

We come into your business, learn how the work really flows, and build one connected system around it: your jobs, customers, stock, people and paperwork, all connected. A basic system can be ready in about a week, and a more advanced one can take a couple of weeks. A fixed quote upfront, and a fraction of what bespoke software usually costs.

Based in Auckland · builds from NZ$2,500 incl. GST · indicative pricing

Discovery notes · Acme Marine

  • ☑ Jobs board
  • ☑ Quotes
  • ☑ Customers
  • ☑ Parts
  • ☑ Roles
  • ☐ Reports v2

Fixed quote · NZ$6,400

Example scope

Who it's for

Made for small teams that have outgrown spreadsheets.

The service suits businesses with 1 to 50 staff, and it shines at around five people, where the right system changes the whole week.

Trades and workshopsClubs and associationsManufacturersRetailersReal estate teamsRepair and service businesses

Signs it's time

  • Key information lives in spreadsheets, whiteboards or one person's head.
  • The same details get typed into two or three tools.
  • You pay for seats in several apps that barely talk to each other.
  • Off-the-shelf software makes you work its way.
  • Quotes, jobs or follow-ups slip through the gaps.

The process

How a build works.

A basic system can be ready in about a week. A more advanced one can take a couple of weeks. Once it's installed, it's up and running, and we stay with it.

  1. 1

    Discovery visit

    We visit your business, or meet you by video, talk to the people doing the work, and map what you track and how it moves. You receive a written scope and a fixed quote.

    You get: written scope · fixed quote · no obligation

  2. 2

    Build

    We build your system on Thogits from proven library components and custom pieces. A basic one is usually ready in about a week. A more advanced one can take a couple of weeks. You see it early and steer it through short check-ins.

    You get: working previews · regular check-ins

  3. 3

    Up and running

    We bring your existing data across from spreadsheets or old tools, set up accounts and permissions, and walk your team through it. From then on, it's up and running.

    You get: data brought across · team set up · training

  4. 4

    Ongoing

    The first 30 days of fixes and small changes are included. After that, changes are quick and quoted upfront, or you can make them yourself with the built-in AI. The system keeps running.

    You get: included support · quick changes

Included

What every build includes.

Discovery and scope

An on-site or video visit and a written scope.

A fixed quote

Agreed before any work starts.

Built around you

Screens, fields and workflows that match how you work.

Linked data

Every app shares one set of records.

Your team set up

Accounts, roles and a walkthrough.

Laptop and phone

Live updates on every device.

Built-in AI

Ask questions and make changes in plain English, with xAI.

30 days of support

Fixes and small changes after launch.

Data migration and roles and permissions are included from the Standard band up.

Pricing

Clear prices, fixed before we start.

Every build gets a fixed quote after the discovery visit. These bands show where most builds land.

Starter

NZ$2.5k–4k

incl. GST, one-off

One library app, adapted to your business. For teams of 1 to 9.

  • A proven app from the Thogits library, such as a CRM or job tracker
  • Fields, screens and workflow adapted to you
  • Team setup and walkthrough
  • 30 days of support
Book a discovery call

Typical build

Standard

NZ$5k–8k

incl. GST, one-off

A tailored system, with your data brought across and roles set up.

  • Several connected apps shaped to your workflow
  • Migration from spreadsheets or current tools
  • Roles and permissions for each part of the team
  • Team training
  • 30 days of support
Book a discovery call

Complex

From NZ$10k

incl. GST, quoted

Broader systems with custom functions and integrations.

  • Everything in Standard
  • Custom backend functions and logic
  • Integrations with the tools you keep
  • Phased delivery for larger teams
  • 30 days of support
Book a discovery call

Compare

How it compares.

Three ways to get the software your business runs on.

Fit

Off-the-shelf. Generic: your team bends to the tool and adds workarounds

Traditional bespoke. Built exactly around your business

Thogits service. Built exactly around your business

Upfront cost

Off-the-shelf. Low to start

Traditional bespoke. High

Thogits service. A fraction of traditional bespoke: NZ$2.5k to NZ$10k+

Running cost

Off-the-shelf. Per-seat fees for every tool add up

Traditional bespoke. Ongoing developer time to maintain

Thogits service. One subscription per person, every app included

Time to deliver

Off-the-shelf. Quick sign-up, then setup and workarounds

Traditional bespoke. Months

Thogits service. About a week for a basic system, a couple of weeks for a more advanced one

Changing it later

Off-the-shelf. Limited to what the vendor offers

Traditional bespoke. Slow and costly: each change runs through the full stack

Thogits service. Quick: the built-in AI, or we update it

Your data

Off-the-shelf. Split across many tools

Traditional bespoke. Held in one custom system

Thogits service. In one workspace, every app linked

Quality

Off-the-shelf. Mature, generic products

Traditional bespoke. Depends on the team and budget

Thogits service. High, on the tested Mantle engine

Done for you

Up and running, shaped to your business.

We design the whole system, build it, bring your data across and set up your team. Once it's installed, your staff log in to software that already fits how they work, and it stays up and running.

Designed around your workflow

Screens and steps match the way your team already works.

Data and people ready

Your records come across and everyone has the right access at launch.

Grows with you

Add fields, screens and apps as the business changes, with the built-in AI, with Claude, or with us.

Why the price works

Why bespoke can cost this little.

Bespoke software is usually expensive because each feature is built through five layers, from database to screen, then reviewed and deployed. The same is true if you build it yourself with Claude: it still has to get every layer right, and you still have to host it. Mantle handles those layers for every Thogits app, the app is hosted here, and you can connect Claude to write on top. The build time goes into what your business actually needs.

How the platform works →

Typical app

Five layers per change

  • Database migration
  • Server code
  • API layer
  • State store
  • Frontend hooks
  • Merge and deploy cycle

Thogits

Two steps per change

  1. Define or edit a tag
  2. Build the UI

Mantle handles the rest: local data capture, optimistic UI, local updates, server sync, multi-client propagation, storage and querying.

Questions, answered.

What happens on the discovery call?

It's a free 30-minute video or phone call. You describe how your business runs and where it hurts. We ask questions and tell you honestly whether Thogits fits and which price band it's likely to land in. If it fits, the next step is a discovery visit.

Is there a charge for the discovery visit and quote?

The discovery visit, the written scope and the fixed quote are free, with no obligation.

How is the price fixed?

After the discovery visit you receive a written scope and a fixed quote. If the scope stays the same, the price stays the same. New ideas during the build are welcome; we quote them separately so you stay in control.

What does the subscription cost on top?

Your team pays the Thogits subscription of NZ$50 per seat per month, incl. GST. It covers every app in your workspace, hosting and updates, plus 10,000 records and 1 GB of storage per seat, shared across the team. AI usage is paid with prepaid credits, billed close to cost.

Can you bring across our existing data?

Yes. Standard and Complex builds include migration from spreadsheets, CSV exports and tools that can export data. On a Starter build, migration can be added as a quoted extra.

Why not use Claude?

You can. The advantage is the engine and the hosting, not the AI. Connect Claude or the built-in builder and the app is live for your team straight away. On your own, Claude still has to get the whole stack right, and you still have to deploy it.

Can we change it ourselves later?

Yes. Ask the built-in AI, connect Claude or another agent, build new apps yourself, install recipes from the marketplace, or ask us.

Do you work outside Auckland?

We're based in Auckland and visit businesses across the city. Anywhere else in New Zealand, the discovery visit happens by video or on a planned trip.

What if we grow?

Add people and apps at any time. Every new person is a seat, and every app in the workspace is included.

Let's talk

Tell us how your business runs.

A free 30-minute call. You'll leave with a clear idea of what to build and roughly what it would cost.